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Monday, July 28, 2008

Saboor New WWE® Ambassador

Courtesy of World Wrestling Entertainment, Inc.:

STAMFORD, Conn., July 28, 2008 – John P. Saboor will join as World Wrestling Entertainment®’s new Senior Vice President, Special Events. In this newly created position, he will have primary responsibility for community partnerships, marketing, promotion and sponsorship support for WWE’s special events, including WrestleMania®, WWE’s annual pop culture extravaganza.

Prior to joining WWE, Saboor was President of the Central Florida Sports Commission. He and Orlando Mayor John Hugh “Buddy” Dyer, played a pivotal role in convincing WWE to bring WrestleMania XXIV to Orlando. The event was a tremendous success for Orlando, generating over $30 million in revenue locally and over $100 million nationally.

“John’s leadership as President of the Central Florida Sports Commission was a critical part of the tremendous success we experienced with WrestleMania 24 in Orlando,” said Vince McMahon, WWE Chairman. “He really understands our brand. He is an ideal person to step into this position.”

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/

Media Contact: Gary Davis, 203-353-5066
Investor Contact: Michael Weitz, 203-352-8642

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.