WWE® Rated PG

Courtesy of World Wrestling Entertainment, Inc.:

STAMFORD, Conn., July 28, 2008 - In recognition of WWE’s family friendly programming, all of its network distributors (NBC, USA Network, SCI FI Channel, CW) now rate WWE’s weekly individual programs as PG.

WWE–produced television has long been thought of as family programming. It’s not uncommon for multiple family members across generations to enjoy the fun-filled excitement of World Wrestling Entertainment®.

WWE RAW® seen on USA Network, has produced more primetime episodes than any other weekly episodic television series in history, and continues to be the most highly rated weekly series on cable television. WWE’s popular SmackDown®, currently on the CW Network on Fridays at 8:00 p.m. EST, moves to MyNetworkTV in the same time slot on October 3. WWE’s ECW® is seen on the SCI FI Channel on Tuesdays at 10:00 p.m. EST (moving to 9:00 pm EST on September 30). These top-rated WWE programs attract nearly 15 million fans per week in the United States. This PG environment, as rated by the respective networks, is also consistent with WWE’s own self-regulation of its website (wwe.com), all other digital assets, and publications. WWE television programming can be seen in 130 countries and is translated into 23 languages.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/

Media Contact: Gary Davis, 203-353-5066
Investor Contact: Michael Weitz, 203-352-8642