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Wednesday, October 29, 2008


Courtesy of the Ultimate Fighting Championship:

For Immediate Release:
October 29, 2008

Las Vegas, NV (USA) – Zuffa, LLC, owner of the Ultimate Fighting Championship® (UFC®) brand, today announced it has launched into the video on demand (VOD) spectrum of entertainment with Verizon FiOS TV.

“As UFC continues to thrive in sports, we constantly look for new ways to deliver the UFC experience to our loyal fans around the world,” said Dana White, UFC President. “The VOD program will provide more information on the UFC, training techniques, and some of the greatest fights in history available 24/7 through UFC On Demand.”

“Verizon’s FiOS TV customers are getting the ultimate entertainment experience with our industry-leading video-on-demand library,” said Terry Denson, vice president – FiOS TV content and programming. “And now our FiOS TV customers have access to all of the best ultimate fighting action from UFC, available at any time.”

UFC On Demand is a unique and innovative VOD program designed to educate new and casual fans about the sport, while giving hard-core fans access to “MORE UFC!” content they’ve been clamoring for — at price points accessible to everyone. The service consists of a triple-tiered offering of three distinct services, with UFC Free Zone, UFC Fight Zone and UFC Event Zone:

UFC Free Zone is an on-demand free service offering informative and entertaining short features on mixed martial arts rules, fighting disciplines, styles and techniques. The highly popular Countdown UFC shows and UFC event previews are also available via UFC Free Zone.

UFC Fight Zone offers single UFC library fights in their entirety, at $2.99 per fight with a 24-hour viewing period. UFC Fight Zone features fighters who will be competing in an upcoming UFC pay-per-view event, offering fans the opportunity to see these champions and challengers in some of their most legendary fights and prior matchups.

UFC Event Zone offers full UFC events and specials, starting at $4.99 per title for a 24-hour viewing period. Offerings include recent UFC pay-per-view events that feature fighters who will be competing in an upcoming UFC event, as well as the original and rarely seen “UFC Classics” from 1993-1998, along with UFC’s hottest selling full-length DVDs, UFC compilation specials and video-on-demand replays of current pay-per-view events.

For scheduling and programming information, UFC fans can visit UFCONDEMAND.COM.

Verizon’s FiOS TV customers will have access to all three UFC On Demand folders, available in the VOD library under “All Movies and Events.” Customers can simply press the “On Demand” button on the remote control to access the on-demand content.

FiOS TV is currently available to more than 8.2 million homes in 14 states: California, Delaware, Florida, Indiana, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, Oregon, Texas, Virginia and Washington. Verizon, which delivers FiOS TV over the country’s most advanced fiber-optic network straight to customers’ homes and businesses, is the nation’s fastest-growing television service provider. For more information on FiOS TV, customers can visit www.verizon.com/fiostv or call 888-438-3467.

About Verizon

Verizon Communications Inc. (NYSE:VZ), headquartered in New York, is a leader in delivering broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving nearly 71 million customers nationwide. Verizon's Wireline operations include Verizon Business, which delivers innovative and seamless business solutions to customers around the world, and Verizon Telecom, which brings customers the benefits of converged communications, information and entertainment services over the nation's most advanced fiber-optic network. A Dow 30 company, Verizon employs a diverse workforce of more than 228,000 and last year generated consolidated operating revenues of $93.5 billion. For more information, visit www.verizon.com.

About The Ultimate Fighting Championship

The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.