Ginch Gonch Fashion Hits The Big 'Rig' Time With Load'N & Dump'N Collection; Announces Mixed Martial Arts Fighter Ryan Ford As Celebrity Face Of Campa

Courtesy of Ginch Gonch:

Ginch Gonch Fashion Hits The Big 'Rig' Time With Load'N & Dump'N Collection; Announces Mixed Martial Arts Fighter Ryan Ford As Celebrity Face Of Campaign

MONTREAL, Dec. 2 -- Ginch Gonch, the rough-and-tumbler underwear and loungewear company, is jack hammering its way back into the hearts of millions with the launch of its newest line, The Load'N & Dump'N collection, featuring playful dump trucks. The first two designs in the series, the "Engineered" and the "Multiple Trucks," begin unloading into Bloomingdales, Macy's, select specialty stores and online retailers December 8, 2008.

Made from a breathable, body-conforming stretch fabric (95% cotton/5% Lycra), the Load'N & Dump'N briefs are available in blue, red, green and black. The "Multiple Truck" line features a quarry-full of adorable digger and hauler trucks. The "Engineered" line features a single loader truck in the front and a dumper on the rear, set against Ginch Gonch's "recycling rose" -- their official 2009 trademark emblem that encourages recycling as an important way to live green and be kind to our earth. The signature 1 1/4 inch microfiber elastic logo waistband, with matching stitched trim, gives the collection a hip, tailored look.

"I'll knock out anyone who makes fun of me in my Ginch," warned Mixed Martial Arts welterweight fighter Ryan "The Real Deal" Ford; the mighty-muscled, multi-tattooed celebrity face of the Load'N & Dump'N campaign. "Ginch Gonch reminds me to take at least two moments each day from my rigorous training and smile. After all, I'm living my childhood dream."

Ryan Ford is the son of retired boxer Allen Ford, once ranked third in the world and recently inducted into the Canadian Boxing Hall of Fame. As the celebrity face of Ginch Gonch, the young Ford is making history of his own, becoming the first professional Martial Arts Fighter to win an endorsement contract with a leading underwear brand.

Ginch Gonch -- the title of the company comes from the Canadian slang words for underwear "ginch" and "gonch" -- is heralded for its innovative and oftentimes outlandish designs.

In addition to briefs for men, Ginch Gonch will introduce Load'N & Dump'N briefs for women and children this season, as well as matching long john pajama bottoms and accessories for all sizes and ages. The third design in the Load'N & Dump'N collection, the "Victorians," featuring vintage dumpsters, will begin unloading in stores December 15. For a sneak peak at all of Ginch Gonch's rollicking new designs, visit www.GinchGonch.com.