Jake Swagger = FAIL!

Yeah, yeah, yeah, "it's too early to tell," and I'm sure he's a nice kid, but, as a pro wrestler, he sucks, plain and simple.

Last week, Jake Swagger and Finlay had a good match, and the kid still couldn't get any heat.

Last night, minutes after 'ECW' began, I told my roomy that Jake captured the title, and he literally chose that second to turn off the show.

Well, he apparently wasn't the only one, because, according to Nielsen Media Research's data, last night's rating was a 1.1.

Hell, even December's "Best of" program did better than that!

Memo to WWE: Size, youth, and All-American Americans aren't everything.