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Wednesday, January 14, 2009


Courtesy of the Ultimate Fighting Championship:

For Immediate Release:
January 14, 2009

Spike TV to Premiere UFC® Primetime® in Advance of UFC 94; Three-part Series Begins Wednesday, January 14 at 10:00 p.m. ET

Las Vegas, NV (USA) – The Ultimate Fighting Championship® (UFC®) announced today that UFC 94: ST-PIERRE vs. PENN 2 is officially sold out. The mega-fight pitting Champion against Champion that will take place Saturday, January 31, is one of the most anticipated UFC bouts in history and now can be seen only on pay-per-view. More than 14,000 fans are expected to attend the event live inside the MGM Grand Garden Arena in Las Vegas.

In advance of this epic rematch, Spike TV will present UFC® Primetime®, a new, three-part series that delivers an unfiltered look at both champions as they prepare for the biggest fight of their careers. The first installment UFC Primetime, which tracks St-Pierre and Penn through their training camps in Montreal and Hawaii, premieres this Wednesday, January 14 at 10:00 p.m. ET.

The following week, part two of UFC Primetime airs Wednesday, January 21 at 10 p.m. ET, with part three airing at 10 p.m. ET on Wednesday, January 28, four days before St-Pierre and Penn enter the Octagon™ at UFC 94.

UFC 94: ST-PIERRE VS. PENN 2 will be available live on pay-per-view at 10 p.m. EST/7 p.m. PST on iN DEMAND, DIRECTV, DISH Network, TVN, Bell ExpressVu, Shaw Communications and Viewer’s Choice Canada for a suggested retail price of $44.95 for standard definition or high-definition broadcasts (where available).

St-Pierre and Penn last met in March 2006 at UFC 58, when St-Pierre defeated BJ Penn via a narrow split decision. Ever since then, Penn has been on the comeback trail, cleaning out the lightweight division while St-Pierre was climbing his way to the top of the welterweight division. At UFC 94 Penn makes his move to recapture the welterweight title, which he last held in January 2004, while also becoming the first man in UFC history to hold two division titles simultaneously.

About The Ultimate Fighting Championship®

The Ultimate Fighting Championship is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Shaw Pay-Per-View, Bell ExpressVU, Viewers Choice, SaskTel Max™ and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship, Ultimate Fighting, UFC, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

Note From Ric: It'll be interesting to see where the gate falls, because freebies will be at a minimum and this fight has been surrounded with so much hype. While the UFC has continued to grow since December 2006, at the box office, nothing has been able to top Chuck Liddell-Tito Ortiz II ($5,397,300).