SPECIAL EDITION OF HDNET’S “INSIDE MMA” TO PROVIDE COMPREHENSIVE COVERAGE OF UFC’S PURCHASE OF STRIKEFORCE™

Exclusive Interviews with Dana White and Scott Coker – This Friday at 9:00 p.m. ET

DALLAS, March 17, 2011 -- This week’s announcement that Forza, LLC, a subsidiary of Zuffa, LLC (which owns the Ultimate Fighting Championship® brand) purchased Strikeforce™ has stunned the mixed martial arts community. The move is arguably the most significant development in the sport since Zuffa’s acquisition of PRIDE in 2008, and solidifies Zuffa’s position as the largest MMA company in the world.

This week’s “Inside MMA” covers all the angles on this major breaking news story, including interviews with all the principals involved in the deal.

First, Mike Straka talks to UFC President Dana White about the acquisition and what it means for the sport then Bas Rutten and Strikeforce™ President Scott Coker discuss how the deal came together and where the promotion will go from here.

Also, Ron Kruck takes a look back at the two organizations and gathers reaction from the fighters about what this consolidation will mean for them.

“Inside MMA” is committed to giving viewers more insight into the top stories than any other outlet,” said Andrew Simon, CEO of HDNet Fights. “Bas’ exclusive interview with Scott Coker goes deeper than anything you have seen so far. You’ve read the headlines and heard the sound bites, now tune in this Friday to go inside the story and find out what it means for the fighters, fans and the sport.”

“Inside MMA” airs this Friday night at 9:00 p.m. ET on HDNet.

And, HDNet will post a special ONLINE ONLY edition of “Inside MMA” which will be available at www.hd.net/blog immediately following the telecast. Dominick Cruz, Phil Baroni, and Trevor Whitman will join Kenny and Bas to breakdown UFC 128, plus Ron Kruck has comments from Jon Jones and Shogun Rua.

About HDNet

HDNet (www.hd.net) is the independent network with unique and thought-provoking content that appeals to men of all ages and is delivered in true high definition.

HDNet is the exclusive, high definition home for popular, original programming, including television's only HD news feature programs "HDNet World Report," and the Emmy Award winning "Dan Rather Reports," featuring legendary journalist Dan Rather. Only HDNet goes beyond the headlines to deliver real news that is redefining the way we look at our world. HDNet News is provocative, sometimes controversial and always relevant - telling the important stories of our time in-depth, with attitude and with independence. HDNet is also the exclusive high definition home to critically acclaimed and award winning documentaries as part of the InFocus series. "NASA on HDNet" presents all live shuttle launches through 2011.

HDNet presents championship sports coverage featuring the best of Mixed Martial Arts with its Friday night series, "HDNet Fights" (www.hdnetfights.com). "HDNet Fights" works with leading MMA promoters including DREAM, Sengoku, King of the Cage, XFC, K-1, K-1 Max, MFC and more. HDNet produces more live Mixed Martial Arts events than any other network and HDNet's "Inside MMA" is the hottest Mixed Martial Arts program on television, giving MMA fans their weekly fix for everything MMA, while "Fighting Words with Mike Straka," goes one-on-one with some of the biggest names in the sport. HDNet also features live coverage of regular season games from the second season of the United Football League.

HDNet also delivers the world's largest and most diverse concert line-up through the HDNet Concert Series. The HDNet Concert Series features leading artists and bands including Paul McCartney, Mariah Carey, John Mayer, Nickelback and more. HDNet also features revealing lifestyle programming featuring "Art Mann Presents," "Girls Gone Wild," "Deadline" and "Get Out!"

Only HDNet Movies (www.hdnetmovies.com) delivers exclusive Sneak Previews of new movies before they hit theaters. The HDNet Movies Sneak Preview series features top Hollywood stars in critically acclaimed performances including Gwyneth Paltrow, Joaquin Phoenix, Demi Moore, Michael Caine, Tom Hanks, Vera Farmiga, Parker Posey, Brian Cox, Matthew Broderick, Brittany Snow, Eric Bana, John Malkovich, Emily Blunt, Robin Williams, Charlize Theron and Kim Basinger.

In addition to being the exclusive home of Sneak Previews, HDNet Movies viewers enjoy the best films from the classics of the 1950s-1970s, to favorite films from the 1980s and 1990s, to recently released theatrical films.

HDNet Movies offers subscribers a premium movie viewing experience in true HD, and more original movies shot entirely in HD than any other network.

Launched in 2001 by Mark Cuban and General Manager Philip Garvin, the HDNet networks are available in the U.S. via AT&T U-verse, Charter, Comcast, DIRECTV, DISH Network, Insight, and Verizon FiOS and in Canada via Access Communications, Cogeco, Rogers, Shaw Cable and Shaw Direct.

The HDNet networks can be followed via Facebook at facebook.com/HDNet, facebook.com/HDNetFights and facebook.com/HDNetMovies and via Twitter at twitter.com/hdnet, twitter.com/hdnetfights and twitter.com/hdnetmovies.

Source: HDNet