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Tuesday, March 18, 2008

WWE® Extends Relationship With Habbo's Virtual World To WrestleMania® XXIV

Courtesy of World Wrestling Entertainment, Inc.:

STAMFORD, Conn., March 18, 2008 - World Wrestling Entertainment® is going virtual to promote its largest annual event, March 30's WrestleMania XXIV, with an ambitious partnership with Habbo, the virtual community with more than eight million unique users in 31 countries around the world.

The campaign, entitled "The Road to WrestleMania XXIV," will kick-off March 24. It will challenge participants in Habbo to have their personal avatars compete against each other based on the themes of five anticipated WrestleMania matches, including "The World Heavyweight Championship: Edge vs. The Undertaker" and "The Biggest Battles The Best," which pits WWE's seven-foot tall "Big Show" against welterweight boxing legend, Floyd "Money" Mayweather.

"WWE's fanbase is young, tech-savvy and hyper-social – the ideal target for the rich, multilayered campaigns we are executing with Habbo," said Geof Rochester, WWE's Executive Vice President, Marketing. "These promotions are proving to be the perfect conduit for expanding our brand and digital footprint to the virtual world."

The "Road to WrestleMania XXIV" is a complex virtual maze of seven themed rooms, including one for each of the five title matches, a "No Way Out" room and a “WrestleMania XXIV”-themed room in Habbo. Habbos compete to earn points on behalf of their favorite Superstar by completing the daily maze. The campaign will be promoted via a variety of Group Pages created within Habbo featuring alerts about daily race start times and locations, exclusive WWE videos, and free virtual swag, including WWE-branded badges and wallpapers.

WWE has once again engaged Millions of Us LLC, an agency specializing in virtual worlds and large online communities, to help manage this campaign.

"Habbo users are drawn to our online community for engaging activities and to be connected to the biggest names and events in entertainment," said Teemu Huuhtanen, Executive Vice President, Habbo Business and President, North America. "By again partnering with the WWE and Millions of Us, we are bringing our audience to the center of sports entertainment with its premiere annual event."

"Habbo pioneered the booming youth virtual world space and is one of the most internationally successful communities of its kind," said Reuben Steiger, CEO, Millions of Us. “We’re delighted to have helped WWE successfully enter multiple virtual worlds and online communities.”

Additional information on *World Wrestling Entertainment, Inc.* (NYSE: WWE) can be found at wwe.com and corporate.wwe.com . For information on our global activities, go to http://www.wwe.com/worldwide/

About Habbo: Habbo is a richly colorful, multi-dimensional online community and virtual world for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self-expression. Currently there are Habbo communities in 32 countries on six continents. To date, over 92 million Habbo characters have been created and 8.6 million unique users worldwide visit Habbo each month (source: Google Analytics). www.habbo.com

About Millions of Us LLC: Millions of Us LLC is an agency specializing in virtual worlds and large online communities. Founded in 2006 and based in San Francisco, the agency's clients include 20th Century Fox, Warner Bros., Toyota, Microsoft, and Intel.

Media Contacts: Sal Cataldi, Cataldi PR 212-244-9797
Gary Davis, WWE, 203-353-5066
Susan Mills, 323-202-1050

Investor Contact: Michael Weitz, WWE, 203-352-8642

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.