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Thursday, May 29, 2008

IFL, SportsGist Form Strategic Partnership For Online Social Media Capabilities

Courtesy of the International Fight League:

Leader in sports social media and one of the world’s leaders in Mixed Martial Arts join forces to enhance IFL.tv

NEW YORK, May 29, 2008 – The International Fight League (OTC.BB: IFLI) and SportsGist.com, a leading sports social media site, today announced a strategic relationship whereby IFL will add SportsGist social media functionality to its Website (www.ifl.tv) and enable athletes, coaches and fans to build a robust community around their passion for the sport of Mixed Martial Arts.

“SportsGist.com is delighted to collaborate with the IFL on a dynamic new way for athletes and fans to engage with each other,” said SportsGist Chairman Brian Donaghy. “Given the passion of the followers of the sport of Mixed Martial Arts, and the affinity that the demo has for online communication, we anticipate spirited dialogue and the very rapid development of this vibrant community.”

“We are always looking for new avenues in the digital space to connect our fans with our legendary coaches and our group of young, emerging athletes, and partnering with a leader like SportsGist is the next logical step,” said IFL CEO Jay Larkin. “This will give everyone the tools that will make publishing content, sharing information and communicating with each other simple.”

IFL athletes will be able to create their own individual profiles and open up direct athlete-fan communications to make the sport even more immediate and personal. Individual fan groups will have the option of maintaining group privacy or being open to each other. The site will allow for the posting of video, photos, audio clips, blogs, articles and other information.

SportsGist.com provides a social media extension for sports league, association and team Websites. SportsGist is building an online community where athletes, fans and experts share ideas, insider information, video, digital photos, and audio clips which enhance the sports experience. (www.sportsgist.com)

This is the latest in a series of landmark online partnerships that the IFL has forged for the brand and the sport of Mixed Martial Arts. Other groundbreaking partnerships include IFL content and programming share deals with YouTube, Break.com and PalTalk, among other industry leaders. IFL content is among the most viewed original MMA content in the new media space.

About the IFL

International Fight League™ (IFL) has its headquarters in New York and offices in Las Vegas. For more information about IFL, please see: www.ifl.tv.